under the current creative direction of vince pray, déjà vu studios' has embraced an abstract expressionism aesthetic. combining subconscious influences with conceptual elements.

our studio is focused on the on the emotional & existential influences, leading to more emphasis on uniqueness at the studio.

abstract expressionism emphasizes free, spontaneous and personal emotional expression.

automatism is the process that our founder involves when designing. this is defined by creating art without conscious thought, allowing the subconscious to guide the process.

abstract expressionism elements:

surrealism

automatism

existentialism

spontaneity

personal expression

dynamism

mystery

violence

lyricism

dark earth tones are essential to our aesthetic.

these shades exude a sense of mystery, sophistication and strength.

we balance the intensity of dark colors with a touch of natural warmth, bringing both light and dark together as one.

streetwear has blurred the lines between high fashion and casual wear and we incorporate that diversity into our collections.

our designs fuse culture, comfort and creativity.

this allows us to create pieces that are not only visually pleasing but thought-provoking.

earth tones allow for a wide range of styling options.

our collections are meant to be mixed and matched to create various looks with various pieces already in your closet rather than having to buy additional clothing to match.

versatile options allow for longer personal us, promoting a circular economy.

from fashion collections to our website, designing with attention to detail is our identity.

our holistic approach ensures that our brand is consistently represented across all platforms.